THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT: AN EMPIRICAL STUDY IN BANKING SECTOR IN YEMEN
This study aimed to examine the influence of internal marketing on organizational commitment among Yemeni banks. The study adopted internal marketing factors comprised of different dimensions namely vision, development, rewards, empowerment and internal communication as the independent variable. Mea...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |