Does Service Recovery Affect Customer Satisfaction? A Study on Co-Created Retail Industry

In today's hyper-competitive business environment, customer satisfaction is vital for success. However, in many businesses, service failure may surface despite consistent avoidance efforts. The purpose of this study is to investigate the relationship between service recovery and customer satisf...

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Bibliographic Details
Main Authors: Ahmad, FS (Author), Othman, AK (Author), Rashid, MHA (Author)
Format: Article
Language:English
Online Access:View Fulltext in Publisher