Personal vs. Social Shopping Motives: A Case of Hypermarkets
This study aims to understand local customers' shopping motives toward retail formats specifically the hypermarkets. Among many retail formats, hypermarket is one of the fastest growing formats in Malaysia. Hypermarkets recently, have been seen as more attractive, offer more verity of products...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |