The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industry: A Case Study
Most businesses such as retail business implemented loyalty program to increase their customer's satisfaction and deter their customer from defecting to their competitors. However, the success of this program is not substantiated. The problem appears that supermarket chain loyalty programs are...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |