Wanting to be great and better but not average: on the pancultural desire for self-enhancing and self-improving feedback

What is the nature of self-evaluation motives? The relativist perspective suggests that self-evaluation motives vary culturally, with self-enhancement developing in Western culture and self-effacement and self-improvement developing in East Asian culture. The universalist perspective suggests that s...

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Bibliographic Details
Main Authors: Gaertner, Lowell (Author), Sedikides, Constantine (Author), Cai, Huajian (Author)
Format: Article
Language:English
Published: 2012-05.
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