Market-based Recommendation: Agents that Compete for Consumer Attention

The amount of attention space available for recommending suppliers to consumers on e-commerce sites is typically limited. We present a competitive distributed recommendation mechanism based on adaptive software agents for efficiently allocating the 'consumer attention space', or banners. I...

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Bibliographic Details
Main Authors: Bohte, S. M. (Author), Gerding, E. H. (Author), La Poutre, J. A. (Author)
Format: Article
Language:English
Published: 2004-11.
Subjects:
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