The Marketing Landscape of Universities in Zimbabwe: Perspectives, Practices and Prospects.
The paper synthesizes findings based on a wide ranging research on university marketing in Zimbabwe. The research was primarily aimed at determining university Vice Chancellors' and internal marketers' perceptions of marketing, how the marketing function was organized and how specific univ...
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| Format: | Article |
| Language: | English |
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2005.
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| Online Access: | Get fulltext |