Willing and able: A general model of organizational responses to normative pressures
We develop a conceptual understanding of when and how organizations respond to normative pressures. More precisely, we examine two main factors underlying the willingness and ability of organizations to respond to an issue: issue salience and the cost-benefit analysis of resource mobilization. We su...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Academy of Management
2019
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Online Access: | View Fulltext in Publisher |