Increasing the competitiveness of enterprises based on the use of marketing management tools
Purpose. The purpose of the article is to substantiate the need to use marketing management tools to increase the competitiveness of the enterprise and create a model of interaction of tools in the implementation of marketing strategies. Methodology / approach. The research was conducted on the base...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Eastern European Research and Consulting
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |