The failing measurement of attitudes: How semantic determinants of individual survey responses come to replace measures of attitude strength
The traditional understanding of data from Likert scales is that the quantifications involved result from measures of attitude strength. Applying a recently proposed semantic theory of survey response, we claim that survey responses tap two different sources: a mixture of attitudes plus the semantic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |