How to Enhance Corporate Customers’ Loyalty on Purchasing Service Products? Exploring from the Perspective of Information Search
Building upon the literature’s contribution to organizational procurement, enterprises must confront challenges derived from the uncertainty of collective decision-making and increasing efforts to scan for relevant information among providers. Especially for service products that cannot be tried in...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2023
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |