An Empirical Study: The Impact of Collaborative Communications on New Product Creativity That Contributes to New Product Performance
Creativity is vital and a key determinant for the success of many organizations in today’s competitive environment. Research in marketing has suggested that collaborative communication is important to sustain a competitive advantage. Leveraging a resource-based view, this research provides a compreh...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |