Perception of Justice and Employees’ Brand-Based Equity in the Service Sector: Evidence From Education Industry

This study aims to investigate the impact of justice perception of the employees on three dimensions of employee-based brand equity (EBBE) under the mediating role of psychological contract fulfillment. For this purpose, data have been collected from the employees of the education industry under the...

Full description

Bibliographic Details
Main Author: Li, L. (Author)
Format: Article
Language:English
Published: Frontiers Media S.A. 2022
Subjects:
Online Access:View Fulltext in Publisher