Adolescent perceptions of black-oriented media: “The day Beyoncé turned black” can black-oriented films and TV programs be marketed more broadly?
Black-oriented media, content with predominantly Black casts or racial themes, is marketed primarily toward Black audiences, but how audiences perceive such targeting is unclear. Black and White adolescents (N = 1,990) identified the perceived target audience of 15 movies, 12 of them Black oriented....
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
World Advertising Research Center
2019
|
| Online Access: | View Fulltext in Publisher |