Brand preferences in Muslimah fashion industries: An insight of framework development and research implications
Purpose: The purpose of this research is to have better insight regarding come out with a conceptual framework in studying the brand preference in Islamic Muslimah fashion industry development.Muslimah fashion industries are areas that have attracted attention, especially after the recent wave among...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Gyandhara International Academic Publications
2019
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Subjects: | |
Online Access: | View Fulltext in Publisher View in Scopus |