Fashion brands’ use of emojis on twitter: An exploratory study
The aim of this study is to explore the use of emojis by fashion brands on their Twitter accounts. We conducted a content analysis on tweets created by the top ten fashion brands for the month of December 2016. These top fashion brands consisted of five mass fashion brands (Nike, Adidas, Victoria’s...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Intellect Ltd.
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |