Competitive vs. complementary effects in online social networks and news consumption: A natural experiment

Competitive vs. complementary effects in online social networks and news consumption: A natural experiment

Using hourly tra c and readership data from a major news website, and taking advantage of a global Facebook outage, we study the relationship between social networks and online news consumption. More specifically, we test if online social networks compete with content providers or instead play a com...

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Bibliographic Details
Main Authors:	Mahmood, A. (Author), Sismeiro, C. (Author)
Format:	Article
Language:	English
Published:	INFORMS Inst.for Operations Res.and the Management Sciences 2018
Subjects:	Content providers Electronic commerce Natural experiment News Online social networks On-line social networks Outages Referrals Search engines Social media Social media metrics Social networking (online)
Online Access:	View Fulltext in Publisher

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