Competitive vs. complementary effects in online social networks and news consumption: A natural experiment
Using hourly tra c and readership data from a major news website, and taking advantage of a global Facebook outage, we study the relationship between social networks and online news consumption. More specifically, we test if online social networks compete with content providers or instead play a com...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INFORMS Inst.for Operations Res.and the Management Sciences
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |