Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness
The purpose of this study was to examine a hierarchical model of consumer innovativeness in the context of 3D fashion products. In particular, this study explored how different traits, such as personal values and innate innovativeness, predict a positive attitude towards 3D fashion products through...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Singapore
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |