A Case Study of Two Successful Social Marketing Interventions to Promote 1% Low-Fat Milk Consumption
This article presents a case study of two effective interventions promoting 1% low-fat milk consumption. Developed after extensive formative research and use of the 4Ps marketing mix, the first intervention in 2012, 1% Low-Fat Milk Has Perks!, was a multilevel intervention implemented in the Oklahom...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |