Ethics of ambivalence in corporate branding
Recent research within the field of organization studies has begun to map out the social and political effects of ethical branding on consumers, employees and society, yet the relationship between employees and brands is still an under-developed area of research. The aim of this article is to invest...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |