A Social Cognitive Perspective on Opportunity Evaluation

A Social Cognitive Perspective on Opportunity Evaluation

This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, soci...

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Bibliographic Details
Main Authors: Ahuja, M.K (Author), Carter, R.E (Author), Kushev, T. (Author)
Format: Article
Language:English
Published: Sage Publications India Pvt. Ltd 2019
Subjects:
Opportunity evaluation
regulatory focus
social capital relatedness
social cognitive theory
Online Access:View Fulltext in Publisher
Description
Summary:This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, social capital relatedness and dispositional regulatory focus will have an impact on evaluation decisions. The study contributes to the extant research on opportunity evaluation by examining how entrepreneurs evaluate opportunities and by providing an integrative framework for the field of entrepreneurship. © 2019 SAGE Publications.
ISBN:09713557 (ISSN)
DOI:10.1177/0971355718810570

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