A Social Cognitive Perspective on Opportunity Evaluation
This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, soci...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sage Publications India Pvt. Ltd
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |