The role of performance feedback consistency in aspiration level adaptation: Evidence from a European grocery retailer

This study investigates whether and how the impact of drivers of aspiration levels changes across the cases of consistent and inconsistent performance feedback within the context of a retailer. Analysis of internal corporate data shows that while past aspiration level and performance–aspiration gap...

Full description

Bibliographic Details
Main Author: Konduk, B.C (Author)
Format: Article
Language:English
Published: SAGE Publications Ltd 2019
Subjects:
Online Access:View Fulltext in Publisher