Clustering Merchants and Accurate Marketing of Products Using the Segmentation Tree Vector Space Model

Clustering Merchants and Accurate Marketing of Products Using the Segmentation Tree Vector Space Model

Using social commerce users as the data source, a reasonable and effective interest expression mechanism is used to construct an interest graph of sample users to achieve the purpose of clustering merchants and users as well as realizing accurate marketing of products. By introducing an improved vec...

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Bibliographic Details
Main Authors: Ding, X. (Author), Li, M. (Author), Wu, Z. (Author)
Format: Article
Language:English
Published: Hindawi Limited 2022
Subjects:
Analysis tools
Clusterings
Commerce
Complex network analysis
Complex networks
Data-source
Expression mechanism
Graph-based
K-means clustering
Marketing
Python
Social commerces
Trees (mathematics)
User groups
Users' interests
Vector space models
Vector spaces
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