Production Coopetition Strategies for Competing Manufacturers that Produce Partially Substitutable Products
This study examines the strategic choices of two rival manufacturers between competition and coopetition. A complex relationship exists between these two firms, who manufacture substitutive products. In addition, each of these firms has an option to purchase (or sell) a key component from (or to) th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |