Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany
Purpose: The purpose of this paper is to analyse the external antecedents of pricing information acquisition in an integrative manner. The study develops understanding of determinants of information acquisition as a crucial prerequisite of successful pricing strategies within German small and medium...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |