Seeking and avoiding choice closure to enhance outcome satisfaction
Consumers gain choice closure when they perceive a sense of finality over a past decision and limit comparisons between the selected and the forgone options. We investigate consumers' ability to make strategic use of choice closure to enhance outcome satisfaction. Seven studies show that consum...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Oxford University Press
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |