Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions
This study empirically tests and compares the influence of friends’ recommendations on social media and anonymous reviews on shopping websites in the context of online purchase intention. For this purpose, we analyse the impacts of these two platforms based on the components of information adoption...
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |