Why should I believe this? Deciphering the qualities of a credible online customer review
Online customer reviews have been shown to have a powerful impact on the sales of a given product or service. However, the qualities of a ‘credible’ online customer review are still subject to debate. Existing research has highlighted the potential influence of a range of factors on the credibility...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |