Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?
Upcycled foods, made from ingredients that are generally discarded, are a promising new category of foods that could help reduce food waste. However, the commercial success of upcycled foods hinges on consumer acceptance of these foods. This research finds that consumers see many benefits of upcycle...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |