Actors in whitespace: Communicating risk information on pharmaceutical websites

Actors in whitespace: Communicating risk information on pharmaceutical websites

This study examined the use of an actor to communicate prescription drug risks on pharmaceutical websites. Participants viewed risk information for a fictitious drug in one of several static visual formats or as a paragraph plus an animated actor; and with or without a signal directing them to the r...

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Bibliographic Details
Main Authors: Aikin, K.J (Author), Fitts Willoughby, J. (Author), O’Donoghue, A.C (Author), Rupert, D.J (Author), Sullivan, H.W (Author)
Format: Article
Language:English
Published: Routledge 2019
Subjects:
adult
Adult
aged
Aged
Animation
consumer health information
Consumer Health Information
controlled study
Direct-to-Consumer Advertising
direct-to-consumer advertizing
direct-to-consumer promotion
drug industry
Drug Industry
female
Female
human
Humans
Internet
male
Male
middle aged
Middle Aged
online video
prescription drug
prescription drugs
Prescription Drugs
procedures
questionnaire
randomized controlled trial
risk assessment
Risk Assessment
risk communication
Surveys and Questionnaires
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Internet

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