A discourse analysis of pilgrimage reviews
This article is the first to provide an account of the discursive features of online consumer reviews of pilgrimage sites. Drawing from pilgrimage studies and narrativity theory in consumer research, the authors explore how consumers communicate the spiritual and material aspects of pilgrimage exper...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |