‘Murketing’ and the rhetoric of the new sincerity
This paper argues that marketing scholars should be paying a lot more attention to the rhetorical form which the economic historian Philip Mirowski–following the novelist David Foster Wallace–calls murketing. Combining philosophical, historical, economic and fictional resources, the paper first prod...
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| Format: | Article |
| Language: | English |
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Routledge
2018
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| Online Access: | View Fulltext in Publisher |