The future of luxury: mega drivers, new faces and scenarios
What is the future of luxury? Using scenario planning, this paper explores four possible futures of luxury set in 2030. Scenario 1, Trading Up to Luxury, discusses how consumers with increased wealth aspire to buy luxury products and experiences. Scenario 2, Prestige Luxury, focuses on the behaviour...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Palgrave Macmillan Ltd.
2018
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |