What happened to the transnational? The emergence of the neo-global corporation
Bartlett and Ghoshal’s transnational ‘solution’ for managing the MNC remains popular among scholars and practitioners alike. However, our in-depth qualitative study of Unilever, an exemplary case of a transnational, found that in the period 2000–2012 the company evolved into a very different organiz...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Palgrave Macmillan Ltd.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |