Tangibility bias in investment risk judgments
The most popular ways of holding wealth include tangible investments such as real estate and gold, and intangible investments such as stocks and mutual funds. Five experiments revealed a tangibility bias whereby the tangibility of an investment or tangibility cues linked to an investment provides a...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Academic Press Inc.
2022
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Subjects: | |
Online Access: | View Fulltext in Publisher |