Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Online shoppers rely on product images to gain information about products. Helpful product images allow a detailed mental imagery of the product and its use. Product images with a fitting contextual background, as opposed to a plain white background, increase such mental imagery and in turn product...
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| Format: | Article |
| Language: | English |
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Elsevier Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |