A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
Brand experience is one of the most promising concepts to emerge in consumer research over the last decade. However, unlike other brand-related concepts, it has often been considered implicitly, not explicitly, in consumption dynamics. This paper aims to advance knowledge of the concept through an e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |