Falsifying and withholding: exploring individuals’ contextual privacy-related decision-making
As firms rely increasingly on “big data” to segment and target current and potential customers, the challenge of data falsification—individuals providing incorrect personal data in response to requests—is becoming a significant problem. Based on public opinion surveys, within some demographic groups...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |