The mediating role of alliances in the international market orientation-performance relationship of smes
Enhancing international performance is a critical issue for internationalizing SMEs. Researchers have suggested that firms need to enhance their international market orientation (IMO) in order to increase performance; but the way this association works is rather unexplored. This is important for bot...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |