Consumer ethnocentric behavior and food choices in developing countries: The case of Nigeria
With rising incomes and urbanization, diets across Sub-Saharan Africa (SSA) have diversified in source and form, encompassing more processed and packaged foods. While previous studies have identified ethnocentrism to be an influencing factor of purchase behavior, so far, no study has evaluated consu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |