A reversal of defaults: Implementing a menu-based default nudge to promote out-of-home consumer adoption of plant-based meat alternatives
Restaurants are characterized by high levels of meat being consumed in this out-of-home setting, while plant-based meat alternatives remain a niche product, thus preserving a high environmental impact of food consumption. We tested whether subtly re-designing the restaurant menu, so that plant-based...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Press
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |