About time in marketing: an assessment of the study of time and conceptual framework
An inspection of time-related research in marketing documents two dominant conceptualizations of time: objective time and subjective time. Objective time is straightforward, and refers to clock time. In contrast, subjective time is quite nuanced and refers to the differential experience and percepti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |