The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
Increasing identity salience among volunteers is an approach that organizations can utilize to enhance volunteer numbers. While the importance of identity salience in influencing volunteering has been recognized in the literature, most previous studies of the antecedents of identity salience have fo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Verlag
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |