Enhancing innovation commercialization through supervisor–sales rep fit
Drawing on fit theory and the revised achievement goal theory, this study investigates supervisor–sales rep fit for innovation commercialization according to three goal orientations: learning, performance, and failure avoidance orientation. Two large-scale dyadic studies of a total of 387 supervisor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |