Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance
The marketing channel literature has paid limited attention to institutional environments that constrain buyer–supplier exchanges, though such institutions are fundamental determinants of transaction costs, and thus of the occurrence of opportunism in the buyer–supplier dyads. Drawing on transaction...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |