Consumer mistakes and advertising: The case of mortgage refinancing
Does advertising help consumers to find the products they need or push them to buy products they don’t need? In this paper we study the heterogeneous effects of advertising on consumer mistakes in the market for mortgage refinancing and quantify the resulting overall effect on the net present value...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |