Fight or flight? Market positions, submarket interdependencies, and strategic responses to entry threats
Research Summary: This paper examines how incumbent firms' market positions and interdependencies across their submarkets influence their responses to entry threats. We adapt a model of capacity deterrence to show that because premium and low-cost incumbents face different demand functions and...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
John Wiley and Sons Ltd
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |