Relational exchange in nonprofits: The role of identity saliency and relationship satisfaction
In practice and research pertaining to charitable giving, the emphasis has been on identifying the characteristics and motivations of donors, but few have asked why donors continue to support a particular nonprofit. This study examines the relationship between renewing donors and nonprofits and thei...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell Publishing Ltd
2019
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| Online Access: | View Fulltext in Publisher |